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The right method to grow your business using this powerful brand, audience and content-marketing tool We’ve been talking lately about how to boost your business marketing with Instagram. Contrary to what lots of people still believe, Instagram isn’t just a fun app where you can post food, holiday and family pics. Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.
A note of caution: there are many individuals who promise to cultivate your Instagram followers by the thousands, but beware. Most of them use fake accounts produced by bots to inflate your numbers. These sorts of followers have zero value. In fact, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.
In accordance with the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram. The best way to build your Instagram followers is simply by being authentic for your brand name and your audience.
Listed below are 3 guidelines to help you get real Instagram followers:
1. Tell a Story with Hashtags – It’s great to use your company name being a hashtag, but you should think beyond that.
If you want to make use of Instagram posts to get followers, use other hashtags that tell the story in the image you’re sharing. You want to begin a conversation when you’re sharing posts for things like:
• Product launches
A good demonstration of a brandname who does this well is @Tostitos. They utilize the hashtag #GetTogetherAlready to persuade folks to have together and share their chips, and to utilize the hashtag once they share photos of their meetups.
By using engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.
2. Get Creative – Instagram is about photos, so many individuals think of the caption as being an afterthought. Don’t ignore the image caption! You can generate engagement and promote sharing by using descriptive words that can engage, inspire and entertain your followers.
Below are a few ideas to help you develop followers on Instagram together with your posts:
• Use questions in your caption. Write your question at the beginning of the post in order that people look at it first.
• Get personal with your post. Tell a story about yourself, or how your product helped or inspired someone else.
• Ask men and women to tag others. Asking men and women to tag three with their close friends or tagging someone these are grateful for brings other potential followers in to the equation.
An excellent example of a brandname that does personal posts well is definitely the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the world. Remember in terms of using Instagram posts to have followers, it’s about being authentic. Don’t use questions in just about every post or tell a private story that isn’t genuine.
3. Go Local – Among the best methods to build your Instagram followers is to buy to know your neighbours! Whether you’re creating Instagram ads or desire to promote your event in a specific area, you can see what’s going on close to you by going to the search page and clicking on the Places tab.
Type in the location to see the geotagged posts for that area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment or even an emoji and adhere to the person should you like everything you see. Hopefully, this will be the beginning of an organic interaction.
For instance, should you offer life coaching services, you might key in your location followed by “entrepreneurs.” Local entrepreneurs may be looking for further work and life balance or assist with life goals or career challenges. Similarly, if you have an actual location that people have checked into on Instagram, reply to those posters’ pictures to make certain they’re hmcirt of your own Instagram presence, and after that follow them.
These are some of the best ways to build Instagram followers the right way: no bots, no shortcuts, just tried and true methods to engage together with your audience and turn them into followers!