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December 10, 2019 by No Comments

According to many direct mail pundits you will find 3 golden rules that all direct mail campaigns should aspire to. It is sometimes known as the 333 rule. Here’s how it goes:-

1. Your mailer ought to be sent in a pack that stands out in a crowd. In other words, it should be easily spotted within your customer’s daily stack of economic mail. The reason behind this can be that, allegedly, it offers just 3 seconds to obtain noticed before it becomes “just another piece of mail”.

2. The items in the pack, ie the key mailing piece, ought to be an attention-grabbing, interactive item that keeps your customer intrigued for about 30 seconds. Apparently, this is the minimum period of time that it takes to your customer’s attention to be drawn to the sales message.

3. Your real sales message ought to be concise and not too wordy as your customer will spend will no longer than 3 minutes on the whole mailer before putting it aside to look at the following item of Hollow Binder Clip.


It doesn’t sound very long, will it, and yet if you feel about how exactly long you yourself actually spend taking a look at promotional mail you are going to realise that in case your mailer achieves these goals then it’s doing pretty well. The majority of the promotional mail i receive is really unimaginative that the majority of it is consigned for the waste bin in nanoseconds – particularly single-sheet flyers.

The kind of promotional mail that suits the above mentioned bill is often referred to as “dimensional marketing” which covers a multitude of direct mail options but basically, all this means is the fact that mail isn’t flat. It is much better to receive mail that has some bulk into it. You will find a much greater feeling of anticipation when the mailer feels like there’s a great gift inside. However, not all the marketing budget can stretch to mailing out a costly gift as it’s not only the cost of the gift that might be prohibitive there is however also the price of the postage to think about.

So what exactly is the answer? Well, one viable option might be presented but sending an interactive pop-up mailer. The product is manufactured out of card so it won’t weigh too much that will help to maintain postage costs manageable. Pop-up mailers easily attain the 333 rule as described above why stop there? With a little bit of thought you can create the marketing impact of any pop-up mailer last a lot longer that 3 minutes 33 seconds.

By doing a maximum of applying a little imagination and adding several die-punched hols within the top from the mailer you can transform your pop-up right into a desk top pen holder that is sturdy enough to last for at least 12 months. I actually have one in my desk that has been there since Christmas eighteen months ago!

This means that your company name and product will be right there on the desk before gctnyu customer long after the initial mailing has done its job.

Pop-up mailers come in a selection of shapes like pop-up houses, pop-up cubes, pop-up balls and pop-up boxes; all of which can easily be adapted to be pen holders. The products provide a very flexible and versatile approach to improve your odds of direct mail success!

These items are provided by many sources and many countries have at least 4 to 5 suppliers to select from – mainly printers with cardboard engineering skills. One company is Whitney Woods with websites in lots of countries therefore they won’t be hard to find with an internet search engine.

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