Most AdWords Management companies would love you to imagine that AdWords management is about market and keyword research. Take it from an AdWords Management expert; This is totally untrue! Niche research is only a small area of the AdWords puzzle. Centering on it and keyword list building alone can easily be fatal for your AdWords campaigns. In fact, it is totally useless if you or your AdWords management company focuses solely on keyword research alone. You can have the biggest, most targeted keyword list in the world and fail miserably in Google AdWords.
Here’s a good reason to keep miles away from AdWords management companies that go on and on about their “market and keyword research”. Niche research can be VERY expensive if it’s not done the right way. I view it as a crutch for a lot of AdWords management companies. In the end, how hard can it be to build a large keyword list, sit back and watch as being a client spends countless dollars testing out a new list then simply just seeing which search terms are profitable or otherwise.
My point is niche research is a thing that is very affordable and does not require a bunch of wasteful spending. It is also something that should be done very gradually to avoid wasteful spending on huge amounts of keywords that don’t convert into sales or clicks. (This could damage your campaign history too).
Watch Out- Should you stumble upon a company that discusses niche research without telling you about the following things, watch out. Should they don’t mention these next few thing for you then 1) they don’t have what must be done to protect your wallet from wasteful spending, 2) They’re not doing much work to suit your needs…Whatsoever.
AdWords Management is Not All About Market And Keyword Research
In fact Niche Research implemented without these next techniques is flat out, dangerous, stupid and lazy!
Adgroup Relevancy- Adgroup Relevancy is very important in AdWords management for the reason that Google HATES campaigns which have little or no adgroup relevancy. No matter how several hours it requires to set a campaign up like this, even if this a new keyword list your campaigns ought to be set up with perfect relevancy. Each keyword ought to be put in an adgroup all by itself or either be placed into an adgroup with just a few closely related keywords. It may take hours to set up a campaign like this but it’s a crucial step in decreasing outrageous click costs.
Ad Relevancy- I can’t tell you how often lack of ad relevancy KILLS AdWords campaigns. Google is obsessive about relevancy, obviously and expects to find out that the ads are perfectly highly relevant to the keyword which was searched on. Every one of your keywords an advert written especially for that individual keyword with all the keyword searched on appearing at least two times inside the ad. Why don’t AdWords management companies share with you this? This can be a crucial part of market and keyword research! First of all you will receive sorry results and high click costs in case your ads don’t have perfect relevancy! Secondly how can you possibly get accurate results from “Keyword Research” if you’re contaminating your research with ads which do not convert and that cost a fortune?
Landing Page Relevancy?
Don’t be fooled. Landing Page Relevancy includes a heck of a great deal to use keyword research. Think about it… Precisely what is the entire purpose? The objective of keyword research is to find which keywords are:
A-Profitable (Are People searching under this keyword looking to buy my product?)
B-Inexpensive- (Providing a great return on your own click cost investment)
C-HORRIBLE – (You need to find which keyphrases are not bringing you targeted traffic and sales. You know, those that set you back a great deal money but don’t bring in a dime. You need to find these terms and DELETE them.)
Landing Page Relevancy is the place where with a mixture of special programming and Seo, you are making your landing page perfectly relevant to your keyword list. This keeps customers on your site longer and makes Google charge you far lower costs per click. Whatever you decide to do ensure that you don’t fall for the “Keyword Research Speech” most AdWords management jmegga are giving since it is “nothing” without the strategies I mentioned previously.
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