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The right way to increase your business using this powerful brand, audience and content-promotional tool We’ve been talking lately concerning how to increase your business marketing with Instagram. Contrary to what many people still believe, Instagram isn’t just a fun app where you could post food, holiday and family pics. Instagram has turned into a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are plenty of people out there who promise to develop your Instagram followers by the thousands, but beware. Most of them use fake accounts created by bots to inflate your numbers. These types of followers have zero value. In reality, they can even be dangerous, seeking to steal your password or photos or infect you using a virus.

In accordance with the data security company Imperva, these bad bots account for 28.9 percent of bots on Instagram. The simplest way to develop your Instagram followers is actually by being authentic to your logo and your audience.

Listed below are 3 tips to help you get real Instagram followers:

1. Tell a tale with Hashtags – It’s great to apply your business name as a hashtag, but you need to think beyond that.

If you wish to use your Instagram posts to obtain followers, use other hashtags that tell the history from the image you’re sharing. You need to start a conversation when you’re sharing posts for such things as:

Events

Promotions

Contests

Product launches

An excellent illustration of a brand who does this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to obtain together and share their chips, and also to use the hashtag once they share photos with their meetups.

By utilizing engaging, relevant hashtags, you can be discovered in Instagram searches and hopefully build-up followers on Instagram.

2. Get Creative – Instagram is centered on photos, so many individuals consider the caption as being an afterthought. Don’t ignore the image caption! You are able to generate engagement and promote sharing by using descriptive words which will engage, inspire and entertain your followers.

Here are a few ideas that will help you build-up followers on Instagram with your posts:

Use questions inside your caption. Write your question at the beginning of the post in order that people view it first.

Get personal with your post. Tell a narrative about yourself, or how your product helped or inspired another person.

Ask individuals to tag others. Asking people to tag three of the close friends or tagging someone they may be grateful for brings other potential followers into the equation.

A fantastic demonstration of a brand that does personal posts well is definitely the @NatGeo Instagram account. They make breathtaking Instagram Stories with informative captions to educate the user on the plight of animals around the globe. Remember with regards to using Instagram posts to obtain followers, it’s all about being authentic. Don’t use questions in every single post or tell a personal story that isn’t genuine.

3. Go Local – One of the better ways to build your Instagram followers is to buy to know your neighbours! Whether you’re creating Instagram ads or want to advertise your event in a specific area, you can see what’s taking place close to you by going to the search page and clicking on the Places tab.

Enter the place to view the geotagged posts for the area. Then visit relevant and recent tagged posts – not those of competing businesses, obviously – leaving a comment as well as an emoji and follow the person blevuz you want whatever you see. Hopefully, this can be the beginning of an organic interaction.

As an example, in the event you offer life coaching services, you could key in your location followed by “entrepreneurs.” Local entrepreneurs could be searching for more work and life balance or help with life goals or career challenges. Similarly, in case you have an actual location that folks have checked into on Instagram, reply to those posters’ pictures to make certain they’re conscious of your Instagram presence, and then follow them.

These are the ideal way to build Instagram followers the correct way: no bots, no shortcuts, just well tested approaches to engage with your audience and turn them into followers!

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