Keyword analysis has to be one of the most main reasons of SEO. It does not matter how strong your backlink building is or if your on-page optimization is perfect, if your Search engine optimization efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small fraction of the traffic you could be getting.
In finding keywords to target, you are essentially after keywords that have good search volume, comparatively low competition and can monetize well. In this post, I want to have a look at how you can develop confidence that the given keyword has a good search volume.
As much reader are most likely aware, there are numerous of keyword tools on the web which will help give an indicator of the keywords volume. Included in this are the Adwords keyword tool, word tracker and Google Insights for Search to name a few. The main thing to comprehend here is that none of such keyword tools provide completely accurate numbers for volume, and yes, that includes the Google tools as wells. Personally, to assist increase the chance which a keyword you happen to be targeting features a good volume, I really like to look at the data from most of these mentioned tools and in case a keyword is showing strong volume across all of these tools, it is really an indication the amount needs to be good. Another habit I adopt in keyword research is to always look at the search volume to have an exact match keyword. This ought to indicate the quantity from the keyword typed in exactly as is, instead of included in a more substantial keyword phrase (phrase match) or perhaps keyword which has your words inside it (broad match).
If you are intending to invest significant time as well as/or money in a search engine optimisation effort for any keyword, another way to get a much better notion of a keywords search volume would be to run a quick AdWords campaign. This is when you will bid in AdWords on the keyword you are interested in which means that your ad is displayed within the search results for the keyword. The campaign should invest in an exact match in the keyword you are looking at to help give an impression of the exact match search volume. After running an AdWords campaign, you will notice an estimate of the impressions given to your ad. In the event you setup your campaign correctly, these impressions could be used to offer a good estimate of a keywords search volume.
There is no need to get a site create for this particular but may simply manage a campaign that links to another site. Make sure you request that impressions are served as soon as possible (rather than spaced with the day according to budget) so you bid enough that the ad is definitely shown. Additionally use the search network only. AdWords will likely then report on the impressions for the keyword, which will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers within the Google AdWords keyword tool are usually correct with regards to search volume on the search engines, however, when you have adopted the process of running AdWords campaigns helzdf verify search volumes enough times, you will see that you can find indeed inaccuracies inside the search numbers out of this tool.
You should keep in mind that evaluating search volume is only one part of the evaluation of the keyword. Other important factors range from the competition from the keyword along with its profitability. These steps outlined here should however help give an excellent evaluation of whether a keyword includes a good search volume.